Start by Identifying Your Audience on Instagram. 🔍
Engage your audience by identifying their common characteristics, preferences, behaviors, and needs so that you can customize your marketing strategies. Your knowledge will help you improve your engagement and conversion rates and boost sales.
What are their pain points?
What keywords do they prefer?
How do they make buying decisions?
Understanding your audience’s average age range can enhance your conversation engagement. Notably, 60% of Instagram users are under the age of 34.
- People of all age groups use Instagram, but there’s a concentration in the 18 to 34 range. Here is the breakdown by age:
-
- 13-17 years old: 8%
- 18-24 years old: 30.8%
- 25-34 years old: 30.3%
- 35-44 years old: 15.7%
- 45-54 years old: 8.4%
- 55-64 years old: 4.3%
- 65+ years old: 2.6%
✅ To engage your audience in a conversation, craft relevant and compelling content.
Once you understand your audience, you can create content that resonates with them. By understanding their pain points, interests, and preferences, you can craft messages that speak directly to their needs. Your words will grab their attention but also build trust and credibility.
✅ Engage your audience by staying on brand.
While real estate content is essential, mix it with personal interests, hobbies, and lifestyle posts. Show your human side to build connections
✅ Steer Clear of Sensitive Topics:
Avoid controversial or divisive subjects. Focus on positive and engaging content.
✅ Use Instagram Stories To Build Engagement and Connection
Share behind-the-scenes glimpses, property tours, and client testimonials through Stories. It’s an excellent way to stay connected with your audience.
✅ Save Instagram Story Highlights as Resources
Create Highlights for different topics (listings, neighborhood insights, tips) to provide valuable content that stays accessible on your profile.
✅ Run Contests and Giveaways.
Organize fun contests or giveaways related to real estate. Encourage users to participate by tagging friends or sharing your content. This is a great way to boost engagement and attract new followers.
✅ Collaborate with Local Businesses
Partner with local businesses, such as interior designers, home stagers, or mortgage brokers. Feature them in your posts or Stories, and they can reciprocate. It expands your reach and builds relationships.
✅ Highlight Client Success Stories
Share testimonials or success stories from satisfied clients. Showcase before-and-after photos of properties you’ve helped sell or buy. This adds credibility and inspires trust.
✅ Ask Questions in Your Captions
Pose questions related to real estate, home decor, or local neighborhoods. Encourage your followers to share their thoughts in the comments. This interaction helps build a sense of community.
✅ Engage your audience by analyzing your post performance.
Post-analysis is critical to refining your marketing strategy. By examining data and insights about your audience, you can make informed choices regarding the channels, platforms, and tactics that are most effective. This research guarantees that your marketing efforts are targeted and efficient.
Replicate successful posts, modify them, and consider reposting. If a specific piece of content performs well or goes viral, it could be ideal for an advertisement. Ads resemble regular posts but carry a small “sponsored” label. For example, Instagram ads enable you to connect with individuals beyond your current followers who fall within your target audience on social media.
✅ Instagram Analytics will give you data to engage better with your audience.
Instagram analytical insights will give you information about your audience.
If you look at your analytical tab, you can tell where your audience is located and their age; it also tells you how they found your post. Content discovery data indicates if the audience found you through the Explore page, Stories, or News Feed. You can use this information to keep up with your demographic audience and know where to publish your posts.
✅ Engage your audience by utilizing Instagram’s unique features: Instagram Stories, “This” or “That” polls, sliding scale emoji polls, or question boxes.
Collect feedback from your Instagram followers. This post creates a fun interaction between you and your target social media audience, keeping users interested in your business for at least three minutes. Plus, your post could also reach new users.
If you want to include a quiz in your upcoming Instagram story, here’s how to do it using the Instagram app on iPhone and Android devices.
- Open the Instagram app and tap your story icon in the top-left corner to add a new story.
2. Take a picture or video like you usually would or cover your camera.
3. Tap the sticker button in the top-right — it looks like a square with a smiley face.
4. In the sticker menu, select either poll or question.
When was the last time you engaged with your target audience on Instagram?
Surveys are prevalent and can be used to engage many people.
5. Type your question and your answers into the appropriate fields
6. Tap the dice icon above your keyboard to randomize the question.
7. Once you type two answers, a third option will appear. You can add up to four options.
8. You can also tap the color wheel above the sticker to change the sticker’s color.
9. When finished, tap””Don”” in the top-right corner.
10. Move the sticker to a spot on the screen you like. For example, move it away from your face.
11. Whenyou’ree satisfied with how your quiz looks, post it to your story by tapping the””Your Stor”” button in the bottom left. If you only want your list of close friends to see it, tap””Close Friend”” directly next to that instead.
12. To see your quiz results, tap””Your stor”” again on the homepage, and when you reach your quiz, swipe up. You’ll be able to see who’s viewed and answered, what they’ve said, and what the most popular answers are.
✅ Engage your audience by prompting conversations with automation.
Automation exists to make facilitating conversation easier, like the Keyword trigger, which sends an automated response to people who DM your business’s account with a specific keyword. For example, post an organic Instagram post that asks people to DM your account with the word””SURVE”” and offer a coupon code in exchange for their time. The automation can respond,” Thanks for participating in our customer survey! Our first question is: Why do you follow our account”
✅ Run a competitive analysis to see how they engage with your competitor’s posts.
Take a look at your competitors. Draw up a list of your biggest competitors — who sell similar products or services. You can better understand what your competition is doing by evaluating their content and how others engage with it.
✅ Finding better content ideas will improve how you engage with your audience.
Instagram's keyword search feature allows you to search for general terms and see posts that include those words in their captions, even if they don't have hashtags. This can help you find new content ideas, see what your competitors are posting, and discover new keywords in your posts. To use the keyword search feature, type a word into the search bar and tap" "See More" "You can also filter the results by" "Top" "Accounts" "Tags" or" "Places"
✅ Stay Ahead of the Competition
Understanding your audience better than competitors allows you to tailor your offerings and messaging to meet their needs. Your research positions you as the go-to solution provider in your industry, giving you a significant advantage.
📢 Your Final Stay Is TO Stay Consistent.
Understanding the importance of audience connection is crucial; now it’s time for action. Begin with comprehensive research to pinpoint your target audience. Utilize data, surveys, and social listening tools for insightful discoveries. Use this information to craft pertinent content, refine your marketing approach, and outpace competitors.
Consistency and authenticity are vital. To demonstrate your expertise and character, interact with your audience, reply to comments, and use Instagram’s active options.