Real estate agents can maximize their visibility on LinkedIn By Understanding the Google 3-Pack feature.
In 2015, real estate agents began using the Google 3-Pack feature, which is highly efficient and convenient, to maximize their real estate businesses’ visibility.
It reflects Google’s commitment to helping search engine users to find local businesses quickly. When people search for a business near their location using phrases like “near me,” “close to me,” or “in [location],” they can quickly access valuable information about the top three businesses. The Google 3-Pack is a powerful, accurate, and time-saving tool that significantly increases your business’s visibility.
It’s well-known that the first page of Google search results garners 92% of organic traffic. Among the top three results, the first gets the most clicks. The Google 3-Pack’s first result, in particular, boasts an impressive click-through rate (CTR) of 34.36%.
Do you use Google to search for information about businesses?
Firstly, evaluate your website’s search engine optimization to maximize your visibility on Google.
Enhance your real estate business’s online presence by optimizing your keywords. This strategy can lead to a higher Google ranking. Utilize SEO tools such as Backlinko, Google’s search engine, or Ahrefs for better results. For instance, inputting your website’s domain into Backlinko’s Free Rank Checker allows you to pinpoint the keywords that generate the most traffic and assess your rankings. Alternatively, conduct a manual search on Google with your target keywords and observe your business’s ranking in the search results. Additionally, Ahrefs’ free keyword rank checker can aid in keyword optimization. Enter your desired keyword and website; the tool will reveal your current rank and vital SEO metrics.
Maximize your visibility in the Google 3-Pack by optimizing Your Google My Business Listing.
Google My Business (GMB) maximizes the opportunity to increase your visibility in the Google 3-Pack. Effectively leveraging GMB can improve your chances of appearing in the 3-Pack. To enhance your visibility in local searches, ensure your Google My Business (GMB) profile is fully completed and updated regularly. Encourage customer reviews, upload high-quality images, and interact with users via GMB. A well-maintained GMB profile increases your chances of appearing in the top three results for relevant local searches.
You will need to give me the following information to complete your profile:
Name
Address
Phone numbers
Introductory image
Map with personalized directions.
Website Link
Rating
Number of reviews
Timings
Additional images
FAQs
Popular times
Detailed critic reviews and testimonials
Amenities
Pricing
Booking options
Providing more information can increase your chances of appearing in the Google 3-Pack. Adding photos to your business listing can generate 42% more requests for directions to your location and 35% more clicks to your website. Uploading new pictures every week is recommended to stay relevant and keep your audience engaged.
Client reviews are very helpful in maximizing real estate visibility on the Google 3 Pack and increasing your know, like, and trust value.
Did you know that 84% of customers trust online reviews as much as personal recommendations? This means that positive reviews are crucial for your business. Companies with many positive reviews are likelier to rank in the top 3 Maps results. So, how can you get more high-quality, positive reviews?
Send a courteous and engaging email to customers requesting a review of their recently used products or services. Opting for a personalized approach will increase your chances of receiving a timely and positive review.
Create a “Review Us” page on your website. Customers who interact with the link should be redirected to your Google Review URL. This is a great way to ensure that the reviews increase your chances of being in Google’s 3-Pack.
Claim External Review Sites
Popular external reviews sites like Yelp, Foursquare, Tripadvisor, Trustpilot, and Yellow Pages are vital sources of traffic for your business. Once the reviews start pouring in, you’ll notice increased audience engagement and retention. Consistent positive reviews will help your business climb SERPs and earn a spot on the Google 3-Pack.
Finally, you can use a QR code creatively to redirect customers to your Google Review page. Click here to generate a QR code using a free tool.
Reach your local target customers,
Creating engaging, unique, and value-added content optimized for local search is essential. You can use Google Keyword Planner to find relevant local keywords and create content around local events, holidays, news, and trending topics. This will help you reach a broader regional audience and improve your ranking on Google Maps. It is crucial to ensure that your content is informative, compelling, and relevant to your target audience to attract diverse local demographics.
Link building is the practice of obtaining backlinks from external websites. You earn a backlink if a website is not your direct competitor in your industry and links to your content or product/service pages. This is a reliable method to attract high-quality traffic to your website.
A well-designed website is essential as it helps attract potential buyers and effectively showcases your listings. It’s also crucial to ensure that your website has a fast loading time, which can be checked using PageSpeedInsights. Additionally, ensuring your website is mobile-friendly is essential since 78% of all local mobile searches result in a purchase.
“On Google, Maximize the potential of your real estate with a strong call to action.”
I can assist you in securing a spot on the Google 3-Pack.” With my help, your business can rank higher on Google Maps, leading to increased traffic, high conversion rates, low customer attrition, and great sales.”